What is SEO

What is SEO – The Search Engine Land’s Guide to SEO

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SEO is the process of increasing your website’s visibility whenever people search for it on Google, Microsoft Bing, and other search engines. The higher your page appears in search results.

The more likely they are to find and click on you. Ultimately, then the goal of search engine optimization is to attract website visitors, whether they become customers, prospects, or repeat visitors.

  • The product you are selling.
  • The services you provide.
  • Information on a subject in which you have in-depth expertise and/or experience.

What is SEO?

Search Engine Optimization

SEO stands for “Search Engine Optimization”. Then the main difference between SEO and paid advertising is that the SEO strategy involves “Organic” placement. This means you don’t have to pay to be in that space. Simply put, search engine optimization is getting your content online and then optimizing it so that when someone searches for something. Search engines like Google show it at then the top of the page.

For example, when someone searches for “vegan lasagna” on Google, they are looking for a recipe, ingredients, and how to make it. Thus, If you’re writing an article about making vegan lasagna, you want people to find your recipe. It has to be ranked higher than all the other vegan lasagna recipe sites for anyone to find it. Thus, It’s not easy, but it’s SEO marketing.

What is the SEO Difference Between SEM and PPC?


Sem and PPC are two other terms you’ll see a lot in search engine land and hear in the wider world of marketing. Read on to learn more about these two terms and how they affect SEO.


SEM stands for search engine marketing or whatever it’s called. Search marketing is a form of digital marketing. It is an umbrella term for a combination of SEO and PPC services designed to facilitate and resolve organic search queries. Search marketing is the process of generating traffic and awareness through search engines. It’s not technically different SEO is only half of sem.

  • SEO: generating search engine traffic.
  • SEM: organic and paid search marketing management.

This is where they get a little confused. Many people today use sem and PPC (discussed in the next section). This concept seems to speed up SEO. But SEO is just as important as PPC marketing. This is a great way to think about SEO and sem. Think sem money. SEO is part of the money. Next is PPC.


Ppc stands for pay-per-click and is a form of digital marketing where ads are served every time a click is made. Generally, advertisers want to enter their own keywords or phrases to make their ads appear in search results. When a user searches for that keyword or phrase, an ad for that ad appears in the first results.

So if we consider looking for money, SEO, and PPC are two sides of the same coin. The SEO side is unpaid and the ppc side is paid. It’s not about one person or other people. Always go for it (as long as your budget allows).

As mentioned earlier, the terms sem and PPC are used interchangeably in the industry. But this does not happen in the study. When we talk about the term “SEM”, we are talking about SEO (organic search) and PPC (paid search).

Why is SEO Important?


Seo is a vital marketing channel. First of all: organic search drives 53% of all website traffic. This is a big reason why the global SEO industry is projected to reach $122.11 billion by 2028. Seo delivers real business results for freelancers, businesses, and enterprises of all sizes.

Whenever people want to go somewhere, do something, find information, research, or buy a product/service, their journey usually starts with a search. But today, research is incredibly limited. Users can search on web search engines (e.G. Google, Microsoft Bing), social media platforms (e.G. Youtube, TikTok), or merchant websites (e.G. Amazon).

In fact, 61% of us online shoppers start our product search on Amazon, compared to 49% on searches like Google. And note from the same survey.

  • 32% to start at Walmart.com.
  • 20% starts from youtube.
  • 19% start on Facebook.
  • 15% starts on Instagram.
  • 11% start on TikTok.

Surveys are conducted every year. Search is often the primary source of traffic for websites, so it’s important to be “Search engine friendly” on any platform where people can search for your brand or business. All of this means that showing you better and higher in search results than your competition will have a positive impact on your bottom line.

SEO is incredibly important as search results pages (or SERPs) are highly competitive and full of search results (and PPC ads). SERP features include:

  • Scientific tables.
  • Customer service quotes
  • Maps
  • Pictures
  • Top news (news).
  • People are also asking.
  • Carousel.

Another aspect of SEO is crucial for brands and businesses: unlike marketing channels, good SEO work is sustainable. At the end of the paid campaign, the transaction. Social media marketing is no longer a fraction of what it once was. SEO is the foundation of holistic marketing. When you understand what your users want, you can apply all that knowledge.

  • Campaigns (paid and organic).
  • Website content.
  • Social media ownership.

SEO is the channel that drives the traffic needed to achieve key business goals (eg conversions, visits, sales). It also builds trust: a website that ranks well is generally seen as authentic or trustworthy, important factors that Google wants to rank well.

Types of SEO

Types of SEO

There are three types of SEO:

  • Technical SEO: optimization of the technical aspects of the website.
  • On-site SEO: optimizing website content for users.
  • Offsite SEO: building assets (such as people, badges, standards, vision, tags, and colors) and doing things that will ultimately increase awareness and recognition (such as demonstrating and developing skills, abilities, and confidence), and seeking creativity.

You have 100% control over the content and technical improvements. This doesn’t always happen on-site (you can’t check links from other sites or if the platform you trust is closing or making major changes), but this service is still an important part of this triad. Seo success.

Technical Optimization

Technical Optimization

Creating the technical aspects of the website is very important and important for SEO success. Think of SEO as a game. The best of the best. It all starts with the architecture: create a website that search engines can crawl and subscribe to. As Google Content put it in a Reddit ama: “Finding that damn site.” Experience is also an important aspect of technical optimization. Things like core web vitals, ease of use and mobile friendliness, HTTPS, and avoiding technical SEO issues.

Another aspect of technical optimization involves structured data (aka schema). Apart from this, web hosting services, cms (content management system), and website security play a role in SEO.

Content Promotion

Content Promotion

In SEO, your content must be optimized for two audiences: internet users and search engines. This means optimizing what your audience will see (the actual page content) and what search engines will see (the code). The goal, always, is to publish high-quality and useful content. You can do this by combining an understanding of your audience’s wants and needs with data and insights from Google. When you promote content to people, you’ll find that:

  • Enter keywords that people will use to find your content.
  • It’s unique because it’s the first time.
  • It is well-written and free from grammatical and spelling errors.
  • It’s new, with accurate information.
  • Contains media (eg images, videos).
  • Better than your competitors in the SERPs.

Readability is organized to make it easier for users to understand the information you share (think: bullet point, paragraph length, use of bold/italics, ordered/unordered list, reading level, etc.). For search engines, some key content to promote are:

  • Meta description
  • Title tags (h1-h6)
  • Another image text
  • Access the Twitter card chart and metadata

External Promotion

External Promotion

There are many businesses that may not be “SEO” in the strict sense. But they can be fixed and help SEO succeed. Link building linking (the process of getting links to a website) is the activity most often associated with off-site SEO. This can be very useful (eg ranking, views) for getting different amounts of links. Linking to your website from relevant, trusted, and trusted websites. The quality of links is more important than the quantity of links and the goal is to have a lot of high-quality links. And how do you get those links? There are many different website optimization methods that go hand in hand with SEO. This includes:

  • Branding and brand marketing: strategies developed to increase brand recognition and reputation.
  • PR: PR strategy developed to get editorial links.
  • Content marketing: popular formats include creating videos, e-books, research studies, podcasts (or hosting on another podcast), and guest posts. (or guest block)
  • Marketing and promotional materials: communicate your brand management across all relevant platforms. Optimize and share relevant content.
  • Listing management: report, analyze and optimize information across all platforms where people looking for information about your business or website might appear (eg directories, search sites, wikis).
  • Quality and research: collection, analysis, and response

Usually, when you’re talking off-site, you’re talking about activities that don’t affect your ability to categorize yourself from a purely technical standpoint. However, your brand matters. You want your brand to appear wherever people look for you. For this reason, some people try to switch brands.

SEO Specialist

SEO Specialist

Some subspecies are also included in the survey. Each of these specialties differs from “General seo” in its own way. This often requires different approaches that present different challenges. These five SEO specialties are:

  • E-commerce SEO: additional seo factors include domain page optimization. Product page duplicate keywords internal links product image product reviews, features, etc.
  • Business SEO: this is SEO in numbers, which stands for website management. (or sites/brands) with more than a million web pages or it can depend on the size of your organization. Business activity often leads to delays in implementing SEO changes by the development team and involving multiple stakeholders.
  • International SEO: this is global SEO for international companies – seo for multiple languages or multilingual websites and is optimized for global search engines such as Baidu or Naver.
  • Local SEO: here, the goal is to improve your website’s visibility in local organic search results by managing and acquiring business reviews and listings, among other things.
  • SEO for news: for news, speed is very important. In particular, be sure to upload your Google doc as soon as possible and post it to places like google discover, google top stories, and google news. It’s important to understand checkout best practices, domain pages, structured data reports, etc.

How Does SEO Work?

SEO Work

If you found this page via Google search, you probably typed [what is seo] or [seo] into Google. This post is brought to you by search engine land, an authoritative specialist site with extensive knowledge of search engines (we’ve been researching search engines of all types, large and small, since 2006). The What is SEO page was first published in 2010 and received 324,203 links.

In short, these factors (and others) have made the book popular and ranked high on search engines over the years. If you’re looking for SEO, it meets your criteria for consistency and reliability and is worth checking out. But let’s take a closer look at SEO. Generally, SEO works with a combination of:

  • Person: the person or group responsible for creatively and functionally developing or completing an SEO project.
  • Implementation: strategies for improving project performance. Technology, machinery, equipment.
  • Function: exit or sell.

There are many other factors that influence how SEO works. Below are the basics of knowledge and practice. Six main elements come together to make SEO work.

1. Understand How Search Engines Work

Search Engines Work

If you want people to find your business every time they search, understand how the platform works and try to give the right “Signals” to influence the right people. Just do it In search engines like Google, there are four different search fields.

  • Navigation: search engines use search engines to find pages on the internet by following links and using pages.
  • Display: search engines use html, javascript, and CSS data to make your website look good.
  • Indexing: search engines analyze the metadata of the pages they find and add it to their database (although there is no guarantee that every page on your site will be indexed).
  • Ranking: advanced algorithm analyzes various metrics to determine the relevance and quality of a page, and can be displayed upon user request.

A good search on Google is different than a good search on other platforms like youtube or Amazon. Taking Facebook as an example, feedback (likes, comments, shares, etc.) and social interaction are very important. In addition, features such as timeliness, relevance, and author credibility are important on Twitter. And then things get more complicated. Search engines apply machine learning to content, making it harder to tell “this” or “that” if the content is good or bad….

2. Researching


Research is an important part of SEO. Research that improves SEO performance includes:

  • Audience research: it is important to know your audience and target market.
  • Keyword research: this process helps you identify and collect important and valuable keywords that your users use on your pages and helps you determine the traffic and effort spent on managing those keywords.
  • Competitive research: what your competitors are doing. What are their strengths and weaknesses? What content do you publish?
  • Branding/business/business research: what are their goals and how can SEO help them achieve them?
  • Website audit: SEO audit can identify opportunities and issues that are hindering your website’s search results. Topics: technical Search Engine Optimization, content, link formats.
  • SERP analytics: this helps you understand search intent for specific queries (business, deals, news, navigation, etc.) and helps you create content that will increase your rankings and exposure.

3. Programming


An SEO strategy is a long-term plan of action. You have to set goals and make a plan to achieve them. Think of your SEO strategy as a road map. Your path may change and evolve over time, but your destination must be clear and unchanging. Your Search Engine Optimization plan might include the following:

  • Set goals (ours, smarts, etc.) and expectations (goals/milestones, etc.).
  • Define and develop important KPIs and metrics.
  • Decide how the project will be designed and implemented (internal, external, or hybrid).
  • Coordination and communication with internal and external actors.
  • We select and promote equipment and technology.
  • Recruit, train, and build your team.
  • Make a budget
  • Results were measured and reported.
  • Write down your strategy and operations.

4. Development and Implementation

Development and Implementation

Once all the research is done, it’s time to put these ideas into action.

  • Create new content: tell then the content team what content to create.
  • Submitting or implementing: changes or improvements then to existing pages: this may include updating and then improving functionality, adding internal links, publishing keywords/content/sections, or other methods of improvement.
  • Remove old: outdated, or low-quality content: spam can increase traffic and then help you achieve your Search Engine Optimization goals.

5. Maintenance and Service

Maintenance and Service

Thus, you need to know if something is wrong or broken on your website. Follow-up is important. Reduced traffic to important pages, slow unresponsive pages, indexed pages, full offline pages, broken links, then other potentially catastrophic issues.

6. Assessment, Evaluation, and Activity Report

Site Tracking

You can’t improve seo if you don’t measure them. To make informed decisions about Search Engine Optimization, you should use;

  • Site tracking: install and use software to collect behavioral data (at least google analytics, google search console, and bing webmaster tools).
  • Tools and platforms: there are many platforms (or suites) that offer different services, but you can choose to use only the SEO tools you need to track then the performance of your applications.

If you have the resources and there isn’t a tool on the market that does what you want, you can make it yourself.
Thus, you should be informed of the process when you receive the message. You can create reports with software or manually. Performance reports should be historical and generated over a significant period of time, often relating to past reporting periods (eg, annually). Depending on then the type of situation (it usually varies by month, quarter, etc.

How to Build SEO?

Build SEO

You should invest in at least one or two events a year. Search needs and behavior are constantly changing, and then algorithms are constantly changing. This has to do with new technological innovations (see the explosion of the CHAT GPT boom then in late 2022 and the sudden development of genetic ai in search results in 2023). Here are some tools and tips to help you grow as a Search Engine Optimization professional.

Local SEO Resources

Local SEO

Research ground has been covering seo since 2006. In addition to reports written by our editorial team, research ground publishes numerous expert articles on practical Search Engine Optimization tips, strategies, trends, and then the analysis. We’re biased, but we recommend signing up for the search engine’s free email newsletter, which includes daily updates on SEO news and information. Then the research platform has several content sections dedicated to specific areas and platforms. It’s all about SEO:

  • For bingo
  • SEO content
  • E-commerce reference
  • Well done
  • Acceptance method
  • Google algorithm updates
  • Google search console
  • Google search results
  • Create links
  • In the middle is SEO
  • SEO report
  • High technology

Google SEO Resources

Google SEO Resources

  • Google search essentials: in this guide, google explains guidelines, spam policies, and best practices.
    Seo beginner’s guide: an explanation then of Search Engine Optimization basics based on Google best practices.
  • Search quality assessment: this document explains how Google teaches human reviewers than to assess search quality based on their experience, expertise, rights, and experience trust in content and sites.

Develop Your SEO Skills

SEO Skills

One of the best ways then to learn SEO is to try it. Hands-on experience is one of then the best ways to hone your skills and improve your SEO expertise. Create your own website and build then it on your favorite topic. Try different tactics and strategies. Read what works and then what doesn’t. Seo requires a lot of skills. Check out some of the 13 essential SEO skills you need to be successful.

Another way to expand your career is to attend a research conference. The land research team organizes the land research expo (SMX) conference series, which delves into various aspects of Search Engine Optimization and offers seo monitoring with excellent speakers and then presentations. Smx advanced will take place in June and SMX next November. Also, there are many options (free and paid) for learning Search Engine Optimization.

  • Websites, blogs, and then publications.
  • Books and e-books.
  • Video
  • A podcast
  • Online tutorials.
  • Meetings, events, and then conferences.
  • Classroom
  • Training and certification.
  • Teams (eg social media, slack).
  • Newspaper
  • Follow then the experts on social media.
  • Forum

Be careful. Even with then the most trusted sources, you (or your clients) can miss or lose seo information from time to time.

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